🎓 Product Discovery Course
“The best investment you can make, is an investment in yourself. The more you learn, the more you'll earn.” - Warren Buffett
🎓 Welcome to "Mastering Product Discovery"
Product discovery is the continuous process of learning how your product can better serve your customers. It helps you understand what product your team could build, whether you should build it, and what you need to know about your customers to build it right.
Product discovery is a method of deeply understanding your customers to develop products that perfectly suit their needs. It’s a critical stage in the product design process because if companies do not accurately prove or disprove their assumptions about their customers, they may waste time building products that nobody needs.
Product discovery plays a key role in helping product teams decide which features or products to prioritize and build while setting the stage for achieving product excellence.
While discovery is not to be confused with formal research study, it requires some of the same skills. And a certain mindset that can be honed with self-awareness and a little practice.
📦 Course materials:
- 🔍 30 case studies: You will have access to 30 case studies that explore various product management scenarios, including successful product launches, failures, and turnarounds, to deepen your understanding of product management and how to apply it in real-world situations.
- 📑 20 templates: You will be provided with 20 practical templates, including user persona templates, story mapping templates, and product roadmap templates, that you can use to apply what you've learned and develop successful products.
- 📚 30+ resources: You will have access to over 30 resources, including articles, videos, and podcasts, that will supplement your learning and help you stay up-to-date on the latest product management trends and best practices.
👥 Who should take this course?
This course is designed for anyone who is interested in product management, including:
- 💼👨💼👩💼 Product managers who want to deepen their understanding of product management techniques and learn new skills to become more effective in their roles.
- 💼💡 Entrepreneurs who are looking to develop a new product and want to learn how to build a successful product from scratch.
- 👩💻🎨 Designers and developers who want to learn about product management principles and how they can apply them to their work.
- 👨💻👩💻 Business analysts who want to develop a better understanding of how product management works and how to collaborate effectively with product managers.
- 💼💡👨💻👩💻🎨💼 Anyone interested in pursuing a career in product management and wants to learn more about the skills and knowledge needed to succeed in this field.
Whether you are a seasoned professional or new to the field, this course will provide you with the foundational knowledge and practical skills needed to become a successful product manager.
👀📈 What to expect:
When you enroll in "Mastering Product Management: From Pre-Discovery to Solution Execution", you can expect:
- 📚🖥️ Interactive lessons: Each module includes interactive lessons that cover key concepts and best practices related to product management, user research, and solution generation.
- 💡👨💼 Practical examples: Throughout the course, you will be presented with practical examples of how product managers apply the principles and techniques taught in the course to real-world situations.
- 🔍📈 Case studies: You will have the opportunity to study real-life case studies of successful product launches, failures, and turnarounds to learn how to navigate various product management scenarios.
- 🤝💻 Hands-on exercises: You will engage in hands-on exercises to apply what you've learned, including creating user personas, developing product roadmaps, and conducting user research.
- 👥💬 Collaborative learning: You will have the opportunity to collaborate with other students, discuss product management challenges, and share best practices to deepen your learning.
- 🎓👨🏫 Expert instruction: The course is taught by experienced product managers who have worked in various industries and have a wealth of knowledge to share.
Overall, you can expect a comprehensive and engaging learning experience that will equip you with the knowledge, skills, and confidence to become a successful product manager.
Course Outline
Product Management Foundations
- Brief History of Product Management and Product Pyramid
- Types of Product Managers & Product Risk
- Product Teams, Your Roles as PM and Product Principles
- Agile : Principles, Ceremonies & Stakeholder Management
Define Problem Scope
- Generate Great Product Ideas
- Identify a Problem Statement
- Opportunity Canvas
- Problem Framing
Introduction to Product Discovery
- Product Discovery
- Stages of Product Discovery
- Product Discovery Process
- Product Discovery Stories
User Discovery and Product Interviews
- User Research & Types of Research
- User Interview & Interview Question Prep
- Interview Synthesis : Themes, Category & Affinity Mapping
- Documentation: Persona, User Journey
Solutioning and Assumption Validation
- Brainstorming and 2×2 Prioritization
- Lean Minimum Viable Product
- Product Metrics
- Lean Experiment
Execute : Build, Measure & Learn
- Product Roadmaps : Types and Outcome based Roadmaps
- The Lean Experiment Exercise
- Backlog Management : Outcome, Features, Stories
- Sprint Execution : Planning and Gromming
Execute : Product Narrative and Inception
- Product Inception
- Product Pitch
BONUS TOOLS
- User interview questions script
- Product Vision
- Persona
- Opportunity canvas
- User journey
- Problem Statement
- How might we
- Experiment template
- 2x2 Problem prioritization
- 2x2 Solution Prioritisation
FAQs
- Is there a pre-requisite for this course? No. In fact, you don’t need any technical knowledge beyond a general understanding of product management.
- What is not included in the syllabus? We teach you one of the most efficient and fastest way to build digital products. But we don’t delve into the how-tos deliver the user story by working with development teams
- How does the email lesson support work? If you need more clarification on the lessons, you can email us anytime at admin@productmanager.academy with your questions. We will get back to you within 2-3 business days.
- Will you get course content updates? It is our goal to keep materials relevant to current industry needs and standards. We’ll update the course as needed, which you’ll get for free.
- Which payment method do you accept? Our course is hosted on Podia and Gumroad and they accept major credit cards Visa, Mastercard, Amex and other payment methods such as PayPal. but if you have any questions/challenges with payment process drop us a note at admin@productmanager.academy
- GOT MORE QUESTIONS? Contact our team at Admin@ProductManager.Academy
- Can I share it with someone? No, this is for personal use. If you feel someone else can benefit from this, direct them to this page or buy them a copy.
- I can't afford it, is there a discount?If you cannot afford it for some reason, reach out to me at Admin@ProductManager.Academy
DISCLAIMER
While this course is an effort to help you get started, there is no success formula inside. Unless you put in the reps, there will be no results.
Thank you for purchasing!
🎓🔍 Mastering Product Discovery: This phrase suggests a focus on developing expertise and skills related to the process of product discovery, which involves identifying user needs, researching the market and competition, and generating product ideas that meet customer needs.