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Breaking into Product

Breaking into Product

Product management can seem like a daunting discipline, but once you get a grasp of the fundamentals, and combine that with some intuition, you’ll be on your way to leading successful projects

Product management overview

Great product management organizations help a company set product vision and road maps, establish goals and strategy, and drive execution on each product throughout its lifecycle.

Bad product management organizations, in contrast, largely function as project management groups, running schedules and tidying up documents for engineers.

  • Getting started
  • Characteristics of great product managers
  • The four types of product managers
  • Product Management Principles
  • Thinking Patterns for PMs
  • Product/Market Fit
  • Product manager vs Project manager
  • Product vision
  • Product Strategy
  • Product Capabilities
  • Product to distribution mindset
  • Interviewing PMs
  • Product Roadmaps
  • User Stories

This is for you if:

  • You are a new product manager
  • You don't know how or where to start
  • You've started working on the product role but still feel lost about writing stories
  • You're none of the above but you know someone who is. Gift them!


Do I have lifetime access?

Yes, once you purchase it, you have lifetime access to it and all the updates later.

Can I share it with someone?

No, this is for personal use. If you feel someone else can benefit from this, direct them to this page or buy them a copy.

I can't afford it, is there a discount?

If you cannot afford it some reason, reach out to me on Twitter and we will work something out.


While this playbook is an effort to help you get started, there is no success formula inside. Unless you put in the reps, there will be no results.

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Breaking into Product

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